How to Win the SEO and Content Marketing Arms Race

Turn on the news (or any marketing podcast) and you'll hear it: a new arms race is upon us. No matter your industry or field of focus, SEO and content strategies as a whole are undergoing a dramatic shift, thanks in large part to Google's latest Hummingbird update. Read on for a look at how you can adjust your content marketing tactics in 2015 to meet the growing demands of search engines while keeping these three themes in mind: semantics, speed, and security.

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