Introducing OpenShare: Social Integrations, Twitter Share Counts, Google Analytics & Much More

Much to the shock and dismay of developers, designers, and content creators around the world, Twitter deprecated their share count API back in November of last year. The Twitter development team explained the choice but it left many publishers without that social proof they often rely on so heavily for increasing engagement. We saw an opportunity in OpenShare, a service we built that helps designers and developers integrate with third party platforms, and with version 1.4.0 released this week, I can officially announce that we have brought back Twitter share counts!

Read Article

Measured Direction #6: Practicing “Agile” Analytics

In this episode of the Measured Direction podcast, Tom and Jason discuss taking an “Agile” approach to analytics. They explore who takes on the risk in a stakeholder/team relationship, how process can mitigate this risk, and how process can be used to make work more efficient, more effective, and more satisfying.

Read Article

How Marketers and Brand Managers Can Prepare for the Cognitive Era

The cognitive era is here and machines will be increasingly trusted to not only collect and analyze data, but help us make our decisions. As marketers, the decisions cognitive computers make for us may not be life or death, but they will have profound effects on how our consumer audience discovers products and makes purchasing decisions. We must learn when to trust the machines (or not) and prepare for the cognitive era.

Read Article

Written by Founder

How to Integrate OpenShare with Google Analytics and Tag Manager

OpenShare is an easy-to-use social plug-in for content websites that allows site publishers to quickly and easily deploy social media action buttons on their sites in any style or configuration that they wish. It was created by a team of developers at Digital Surgeons as a means to speed social media action button deployment and lend design flexibility to how we enable social actions on our digital experiences.

I’m pleased to reveal that the latest release of OpenShare contains something close to my heart: fully-realized Google Analytics and Google Tag Manager integrations. This is my guide to integrating OpenShare with Google Analytics.

Read Article