Hilton Worldwide CMO: Tech Is Key To Superior Guest Experience

In this exclusive interview, Hilton CMO Geraldine Calpin, who sets the strategic marketing direction for Hilton’s 13 brands, provided insight into the evolution of the guest experience. She also talked about what it will take to outdo the expectations of demanding, digitally-connected customers in the future.

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Written by VP, Digital Transformation

The Web is Moving Offline: How Progressive Web Apps Help Users and Businesses

Every company is now a tech company. But your company’s website relies on the least reliable central point of failure to operate — the network. Network connections are fragile. Aside from obvious areas of low connectivity, a storm can wipe out electricity, or a cloud provider can shut down.The Web is moving offline, so optimize accordingly or risk leaving your users in the dark.

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Written by Web Developer

Introducing OpenShare: Social Integrations, Twitter Share Counts, Google Analytics & Much More

Much to the shock and dismay of developers, designers, and content creators around the world, Twitter deprecated their share count API back in November of last year. The Twitter development team explained the choice but it left many publishers without that social proof they often rely on so heavily for increasing engagement. We saw an opportunity in OpenShare, a service we built that helps designers and developers integrate with third party platforms, and with version 1.4.0 released this week, I can officially announce that we have brought back Twitter share counts!

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Measured Direction #6: Practicing “Agile” Analytics

In this episode of the Measured Direction podcast, Tom and Jason discuss taking an “Agile” approach to analytics. They explore who takes on the risk in a stakeholder/team relationship, how process can mitigate this risk, and how process can be used to make work more efficient, more effective, and more satisfying.

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