In this episode of the Measured Direction podcast, Tom and Jason discuss taking an “Agile” approach to analytics. They explore who takes on the risk in a stakeholder/team relationship, how process can mitigate this risk, and how process can be used to make work more efficient, more effective, and more satisfying.
Talented creatives have something beyond skill that cannot truly be explained, harnessed, or diagnosed. It’s a deep, emotional hunger to make, dissect, understand, share, destroy. It’s our ability to transcend education and experience to somehow craft new things and new worlds. It’s our ability to do something with Blood.
You’ve heard it, or you’ve said it… “You tell me what it’s going to cost.” Here’s the thing. It doesn’t work that way. And deep down inside, you know it.
The cognitive era is here and machines will be increasingly trusted to not only collect and analyze data, but help us make our decisions. As marketers, the decisions cognitive computers make for us may not be life or death, but they will have profound effects on how our consumer audience discovers products and makes purchasing decisions. We must learn when to trust the machines (or not) and prepare for the cognitive era.
OpenShare is an easy-to-use social plug-in for content websites that allows site publishers to quickly and easily deploy social media action buttons on their sites in any style or configuration that they wish. It was created by a team of developers at Digital Surgeons as a means to speed social media action button deployment and lend design flexibility to how we enable social actions on our digital experiences.
I’m pleased to reveal that the latest release of OpenShare contains something close to my heart: fully-realized Google Analytics and Google Tag Manager integrations. This is my guide to integrating OpenShare with Google Analytics.
If you want your brand to be magnetic and connect with your intended audience on a personal level, you need to start with a three-dimensional look at who you are. It’s not just about being remembered, it’s about being unforgettable.
