Reimagining the Customer Experience

Our new research report, entitled “Reimagining the Customer Experience” delves into the six dimensions that leading marketers in the retail, travel, and hospitality industries are using to redefine the customer experience so they can differentiate their brands, enhance loyalty and drive top line growth.

It profiles how marketing leaders are using the principles of design thinking to incorporate physiological, physical, or environmental tools into their experience strategies in addition to leveraging digital, mobile, and social touch points to better engage customers.

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Written by VP, Digital Transformation

What the Coming Educational VR Revolution Teaches Us About the Tech’s Future

While VR is often discussed as a gaming technology, the gaming applications of VR are simply the first wave in a sequence that will profoundly shape the way we experience content over the next five years.

By importing VR/AR into the classroom, one minute students can explore the anatomy and organs of an animal without harming it, and the very next build and test circuits or set up experiments that test Newton’s laws. Current estimates project that the global edtech market will reach $252 billion by 2020; VR will capture a big chunk of this pie.

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Written by Founder

Publish or Perish: A Blueprint for Fueling Modern Marketing Programs with Content

Brand publishing – which we define as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and critical to the success of the marketing organization. To help our clients create content that supports their owned media, social media, and digital marketing efforts, I recently recorded a 45-minute webinar that explains how the best marketers are making the transition from marketer to publisher.

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Written by VP, Digital Transformation

Attn: Inbound Marketers — L.E.S.S. is More

The best content is built with the fundamentals of how humans actually interact with the web, leveraging a combination of language, experience, storytelling, and search (L.E.S.S.). You need to create content that that will energize and engage your visitors. But what does that mean, and how does it inform the content we create for our visitors?

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How Cross-Functional Collaboration Can Unlock Creativity

Though it may be tempting to rely on teams of specialists to drive innovation in your business, there’s a risk that a team of likeminded thinkers will lead to tunnel vision. However, one way to avoid the trappings of groupthink is by assembling individuals with diverse skillsets. When assembled, diverse thinkers can produce out-of-the-box solutions to big challenges.

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