How Marketers and Brand Managers Can Prepare for the Cognitive Era

The cognitive era is here and machines will be increasingly trusted to not only collect and analyze data, but help us make our decisions. As marketers, the decisions cognitive computers make for us may not be life or death, but they will have profound effects on how our consumer audience discovers products and makes purchasing decisions. We must learn when to trust the machines (or not) and prepare for the cognitive era.

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Written by Founder

How to Integrate OpenShare with Google Analytics and Tag Manager

OpenShare is an easy-to-use social plug-in for content websites that allows site publishers to quickly and easily deploy social media action buttons on their sites in any style or configuration that they wish. It was created by a team of developers at Digital Surgeons as a means to speed social media action button deployment and lend design flexibility to how we enable social actions on our digital experiences.

I’m pleased to reveal that the latest release of OpenShare contains something close to my heart: fully-realized Google Analytics and Google Tag Manager integrations. This is my guide to integrating OpenShare with Google Analytics.

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Written by VP of Marketing & Analytics

How Design Sprints Can Shape Your Brand

Brand building is typically viewed as part of a long-term engagement. Organizations, and their internal, agency, or consultant teams invest in a discovery (typically through an agency briefing process), a visual exploration or moodboard, and a brand and identity strategy that culminates into a ‘big idea’ campaign with brand guidelines, strategic planning, a website, a communications plan, and media buying.

While these artifacts are incredibly valuable, and necessary, a design sprint offers immediate clarity that can then be used as a creative springboard into other key deliverables. We’ve had great luck ‘cracking’ big idea programs in single sprints that have lead to multi-year campaigns that attack various business challenges. It’s ultimately all about transforming brands with velocity and allowing the sprint to act as a rally cry that connects people from multiple departments and points them towards what’s next.

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