Challenger Brands & the Power of Storytelling: Pam Piligian’s Marketing Evolution | Designing Demand
Marketing and financial services might not seem like the most innovative space—but Pam Piligian is proving otherwise. As the Chief Marketing Officer of Navy Federal Credit Union, Pam has redefined what it means to build a brand with purpose, passion, and a deep sense of community. In this episode, she shares her journey from agency life to leading marketing at one of the country’s largest credit unions, all while maintaining a relentless commitment to storytelling, innovation, and service.
In this episode of Designing Demand, Pete Sena sits down with Pam Piligian who dives into what it takes to create a challenger brand that punches above its weight, how to harness the power of storytelling to connect with consumers, and why lifelong learning is essential for any marketer looking to stay ahead. She also shares her insights on the evolving role of the CMO, the importance of fostering strong leadership, and her personal mission to run a marathon in all 50 states. If you're looking for inspiration on how to build a brand that people are proud to be part of, this episode is a must-listen.
🔎 MORE ABOUT PAM PILIGIAN:
Linkedin: https://linkedin.com/pam-piligian-324582
X: https://x.com/PGPiligian/status/1854583416710214099
Navy Federal: https://www.navyfederal.org/
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