Our Work

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Brand Strategy

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Brand Design

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Websites & Platforms

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Marketing

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Content Production

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A brand built for identity assurance

Token

Brand Design

Making operations feel anything but operational

Endless Commerce

Brand Design

Reimagining Benefits for the Gig Economy

Stride Health

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Distilling Tomorrow. Today

Next Century Spirits

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Transforming a Product-Led Organization into a Global SportsTech Brand

Rapsodo

Brand Strategy

Brand Design

Websites & Platforms

Marketing

Transforming a Brand to Save the Planet

Equilibrium Energy

Brand Design

Brand Strategy

Websites & Platforms

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A FEW OF OUR PARTNERS //

WHAT WE'RE JAMMING ON NOW //

Branding a leader in AI memory management for production AI agents

// Rapsodo

Re-imagining how cancer caregivers support their loved ones with AI agents.

// Freshpet

Rebranding the future of passwordless enterprise security.

// Evolution Championship Series

Redesigning the experience for an international leader in patient care.

// Planetree International

Crafting a new way forward for the future of job creation for college grads in the AI era.

// Naboso

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Frequently Asked Questions

Who is content production for?

Brands that need a consistent library of visual assets for a website relaunch, a campaign, or ongoing social content, rather than one-off pieces.

Does content production follow brand guidelines already in place?

Yes, when guidelines exist. If a client doesn't have documented guidelines yet, that's usually addressed as part of the brand strategy or design phase first.

What's the difference between content production and marketing?

Marketing is the strategy and distribution — deciding what to say and where. Content production is what gets made: the photography, video, and assets that marketing uses.

Is content production a standalone service, or does it come with other work?

It can be either. Some clients bring us in for content production alongside a broader brand or marketing engagement; others need it as a standalone project.

What does content production include?

Photography, video, and other brand content used across a site, campaigns, and social channels.

How does marketing work connect to brand strategy work?

Marketing performs better when it's built on a clear strategic foundation. For clients where we've also done the brand strategy work, campaigns are built directly on that positioning instead of starting from scratch.

Do you work on marketing for both B2B and consumer brands?

Yes. Stride Health's marketing work targeted individual gig workers, while other engagements, like Rapsodo, spanned B2B and B2C audiences.

Does marketing work include paid media, or just strategy?

Both. We develop the strategy and also execute paid social and demand gen campaigns based on it.

Can you give an example of a marketing engagement?

For Stride Health, we acted as digital agency of record, running campaign concepts and demand generation built around key moments like open enrollment.

What marketing services does Digital Surgeons provide?

Campaign strategy, demand generation, and paid social, built around real business moments rather than generic always-on content.

What happens after the site launches?

That depends on the engagement. Some clients want ongoing support and iteration; others take the finished site in-house.

Can you build on top of an existing platform, like a CMS?

Yes. Most of our work is built in Webflow, which gives design flexibility while keeping the site manageable for internal teams after launch.

Does website work include the design and the build, or just design?

Both. We handle the design and the development, so the site that ships matches what was designed, not a simplified version of it.

Do you redesign existing websites or only build new ones?

Both. We've rebuilt sites for existing brands going through a broader transformation, like Rapsodo and Equilibrium Energy, and built net-new sites for companies launching a new brand.

What kind of website and platform work does Digital Surgeons do?

Website design and development, plus larger digital platforms — everything from marketing sites to more complex product or customer-facing platforms.

Do you provide brand guidelines after the design work is done?

Yes. Every identity project includes documentation so internal teams or other agencies can apply the brand consistently going forward.

How is brand design different for B2B versus consumer brands?

The process is the same, but the goals differ. B2B brands like Endless Commerce need to stand out in a category where most competitors look the same. Consumer brands often need more emotional range across touchpoints.

Does brand design include a usable design system, not just a logo?

Yes. For Endless Commerce, a B2B SaaS company, we built a full design system alongside the identity and voice work, so the brand could scale consistently across product and marketing.

Can Digital Surgeons build a brand identity from scratch for a new product or company?

Yes. Token, a security and identity-assurance company, came to us for a full new visual identity, site, and brand kit built through a Brand Sprint.

What's included in a brand design engagement?

Visual identity — logo, color, typography, design system — plus how that identity applies across touchpoints like packaging, product UI, and marketing materials.

What's the difference between brand strategy and brand design?

Strategy defines what the brand should say and stand for. Design is the visual execution of that — logo, identity system, and design language.

Does brand strategy work include naming and messaging?

Yes. Positioning, naming, and core messaging come from the same strategic foundation, so they're part of the same process.

How long does a brand strategy engagement take?

It depends on scope. A focused Brand Sprint can define a full strategy and identity in weeks. Larger engagements with multiple stakeholders and markets take longer.

When does a company need brand strategy work?

Usually at a turning point — a rebrand, a new product line, a merger, or when the current positioning isn't landing anymore. Rapsodo came to us mid-transformation, moving from a product-led company to a global sports tech brand, and strategy work anchored everything that followed.

What does Digital Surgeons do in brand strategy?

We define positioning, messaging, and brand architecture — the thinking that has to happen before design or marketing work starts. This includes market research, competitive analysis, and defining what a brand stands for and who it's for.

How does Digital Surgeons use AI in branding and marketing?

We integrate AI across strategy, content, and customer experience; using it to accelerate research and creative production, personalize digital experiences, and unlock new ways for brands to engage their audiences. Our view is that AI amplifies human creativity rather than replacing it, which keeps the strategic thinking and craft firmly in place.

What types of companies do you work with?

We partner with ambitious brands across many industries: from high-growth startups to established enterprises like Freshpet, Lovesac, and Stanley. What our clients share isn't a category but a mindset: a drive to challenge their market and grow through brand and innovation.

What services does Digital Surgeons offer?

Digital Surgeons is a brand, design, and marketing agency. We help ambitious companies grow through brand strategy, brand identity and design, digital experiences and websites, and AI-powered marketing. Engagements range from a focused Brand Sprint to full-scale, ongoing brand and growth partnerships.