Distilling Tomorrow, Today. Brand Refresh for a Category Leader in the Spirits Industry.
What if...
Next Century Spirits had a category-defying technology but a brand that blended into the back bar. They asked us to reset, reimagine, and help them show up with the same confidence they pour into every sip.
We did...
From a modular logo system and vibrant flavor-inspired palette to a voice equal parts R&D lab and craft cocktail lounge, we built an identity system ready to match its industry-leading innovations, building a foundation for future growth and a more powerful market presence. Then we overhauled NCS’s site into an immersive tasting room—complete with motion, storytelling, and interactive tech demos.
The new mark fuses a swift, upward arc—echoing Spiranova™’s rapid aging process—with a calibrated droplet that nods to lab-grade precision. Together, they distill a century of craft and a future of fearless innovation into one unforgettable glyph.




The all-new NextCenturySpirits.com isn’t just a digital brochure —it’s a revenue engine. Built as a seamless gateway into every portfolio brand, the site guides visitors from intrigue to inquiry in just a few intuitive clicks. Bold motion, interactive tech demos, and a flavor-driven palette translate Spiranova™ innovation into an experience that feels as advanced as the science behind it.


From forest-rich dark greens to electric lime highlights balanced by calm neutrals, every hex code in the visual system is distilled from the botanicals, zest, and oak that define NCS’s craft. Paired with modular grids and subtle motion, the palette keeps the brand experience as crisp and layered online as it is in the glass.



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