Client US Open
Vertical Sports, Events
Key Services Integrated Marketing,Social,Media Placement
Client US Open
Vertical Sports, Events
Key Services Integrated Marketing,Social,Media Placement
The US Open is the premier tennis event in North America. A spectacle unlike any other, The Open spans two weeks in the largest tennis stadium in the world – located in bustling, cosmopolitan New York City. Although the event is televised and advertised, our charge was to boost the number of actual bodies filling the stadium and increase ticket sales for the event.
Digital Surgeons went grassroots and local. To complement the traditional media (OOH and general awareness), we created a digital media plan designed to sell US Open tickets to native New Yorkers by reaching the NY-metro area in the channels they’re already using. Plus, we targeted tourists and visitors, encouraging them to experience one of the prides-and-joys of the Big Apple.
Return on Media Investment
New Facebook Likes
Increase in social followers
As the preeminent sports and entertainment spectacular, the US Open strives to deliver innovative campaigns that align well with its brand while supporting its overall marketing objectives. Digital Surgeons quickly learned the unique challenges of our event and developed a host of strategies that delivered outstanding results.