Client Lego
Vertical Entertainment
Key Services Technology,Integrated Marketing
Client Lego
Vertical Entertainment
Key Services Technology,Integrated Marketing
In an effort to drive consumer engagement beyond the shelf and promote their on-going Rebels mini-series, Lego looked to us to create and implement an interactive poster builder for their top performing franchise.
With the need to execute a frictionless, localized experience on an accelerated timeline, we decided to take a technology-first approach. Having some long time fans of both franchises, we put together a small passionate, cross-functional team that could work collaboratively with Lego to craft a highly polished user experience with an equally polished high-performing, scalable client-side architecture.