Elevating the brand experience of a sleep-enhancing startup
What if...
In a world where success often means less sleep, Hibernate sought to disrupt the status quo. Hibernate, a Digital Health company, has developed a non-wearable, mobile, Bluetooth-enabled sleep aid device that applies acoustic neuromodulation to enhance sleep and neuroplasticity. Despite their revolutionary product, they faced challenges in articulating their value proposition and developing a unified brand presence.
We did...
In tackling the distinctive obstacles of Hibernate, we undertook a thorough investigation of their brand experience with the objective of finding and leveraging improvement opportunities that would have a strong impact on their investors, customers, and users. Our journey commenced with a rigorous week-long design sprint, allowing us to refine Hibernate's visual language and presentation format. In doing so, we were able to create a consolidated and persuasive brand aesthetic that strongly emphasizes their unique selling point.
With an understanding of the critical role a seamless mobile experience plays for high sleep performers, our next mission was a detailed redesign of Hibernate's mobile platform. The focus here was to ensure the brand experience was uniformly represented across all points of contact, emphasizing the unity and coherence of the Hibernate brand.
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We meticulously analyzed their existing materials, identifying opportunities to redesign and restructure these assets for maximum impact. This process enabled us to cohesively weave Hibernate's story into its visual language, ensuring the brand's mission - advocating for more efficient sleep to empower high performers - was compellingly communicated.
Embarking on our comprehensive brand revitalization process, we invigorated every crucial touchpoint of Hibernate. We started with a total revamp of the sales and investor pitch deck. Here, we eliminated outdated narratives and replaced them with our newly crafted brand story, rich in authenticity and purpose. The deck was visually enhanced to mirror Hibernate's fresh identity and underscore its innovative spirit, creating a harmonious alignment between Hibernate's brand story and its visual presentation.
In today's competitive landscape, we understood the importance of telling Hibernate's unique story in a compelling and relatable manner. It wasn't enough to simply state that Hibernate was transforming sleep; we needed to truly communicate the 'why' behind the 'what.'
We dove deep into Hibernate's beginnings, painting a vivid picture of Eric, the founder who, after retiring, experienced the profound power of quality sleep during his sailing trips across the Pacific. This narrative formed the cornerstone of our storytelling, as we built a tale around his realization of sleep as a catalyst for life, rather than a mere necessity, and his ensuing endeavor to recreate the restorative rest he found at sea for others.
Through a comprehensive brand strategy, we shaped Hibernate's story to elevate the brand's narrative, emphasizing the beneficial impacts of optimized sleep on people's lives. Our aim was to inspire potential customers, stirring in them the desire to invest not just in a product, but in a transformative journey towards success and wellness through optimized sleep.
Tasked with encapsulating Hibernate's unique startup story in a robust brand strategy, we endeavored to create a vivid picture of the target audience and articulate a distinctive presence in the connected tech and wellness industry. Our approach extended beyond aesthetics, meticulously curating typography, colors, imagery, and graphic elements, each reflecting Hibernate's innovative spirit and commitment to sleep optimization, ensuring every detail was aligned with Hibernate's brand story.
The outcome was a harmonious and compelling visual identity, one that not only embodied Hibernate's unique narrative but also echoed their strategic vision. This meticulously curated visual identity provided a consistent and engaging brand experience, effectively capturing Hibernate's commitment to innovation and sleep optimization in a bustling landscape.
Our initial step involved a thorough analysis of Hibernate's existing logo, identifying its strengths and areas needing enhancement. Recognizing potential in the original concept, we streamlined the design to improve readability and adaptability across a myriad of mediums. This resulted in a modern, simplified logo that resonated with Hibernate's ethos of efficiency and optimization, while maintaining the logo's original essence.
This revamped logo now represents more than just Hibernate's commitment to sleep quality enhancement for high-performing individuals. It has become a visually compelling representation of the physical product and its auditory features, sporting a sleeker, more sophisticated aesthetic. This modernized logo seamlessly blends the brand's ethos and physical product features into a compelling visual identity.
We dove deep into Hibernate's beginnings, painting a vivid picture of Eric, the founder who, after retiring, experienced the profound power of quality sleep during his sailing trips across the Pacific. This narrative formed the cornerstone of our storytelling, as we built a tale around his realization of sleep as a catalyst for life, rather than a mere necessity, and his ensuing endeavor to recreate the restorative rest he found at sea for others.
Through a comprehensive brand strategy, we shaped Hibernate's story to elevate the brand's narrative, emphasizing the beneficial impacts of optimized sleep on people's lives. Our aim was to inspire potential customers, stirring in them the desire to invest not just in a product, but in a transformative journey towards success and wellness through optimized sleep.
We carefully curated color palette that echoed the brand's commitment to sleep optimization and high performance. The new palette featured hues that were soothing and calming, resonating with the concept of restful sleep, while also incorporating tones that conveyed innovation and efficiency.
These subtle yet impactful changes in the color palette, coupled with the logo refinement, contributed to a more cohesive and sophisticated visual identity. The new visual identity not only reinforced Hibernate's dedication to enhancing sleep quality but also served as a visually compelling representation of the brand's ethos and its product's unique features.
Following a blueprint phase, we transformed Hibernate's mobile application into a more user-friendly interface. We made sure that the app design reflects the brand's unique identity, providing an immersive and cohesive experience for users. This redesign aimed to make the app more intuitive, thus enhancing the user experience and strengthening Hibernate's connection with its customers.
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But the transformation goes beyond aesthetics. The redesigned app introduces upselling opportunities within the user interface, a feature previously absent. These strategically placed upsells not only enhance the user experience but also reinforce Hibernate's commitment to optimizing sleep for high performers, offering them additional tools and services to further improve their sleep quality.
Next, we turned our attention to the unboxing experience, aiming to create an unforgettable first impression for Hibernate's customers. We designed a package that not only protected the product, but also encapsulated the essence of the brand and its promise of optimized sleep.
Our team then applied Hibernate's reimagined brand identity to their website. The result was a cohesive, user-friendly site that showcased Hibernate's product line, amplified their unique value proposition, and reinforced the brand story.
Lastly, we extended our brand storytelling to Hibernate's social media channels, ensuring a consistent brand experience across all platforms. From Instagram to LinkedIn, each post was designed to drive home the brand's mission, reinforce its core values, and engage with the audience in a meaningful way.
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