Client Borderfree
Vertical B2B
Key Services Brand Development,Content Strategy,Mobile
Client Borderfree
Vertical B2B
Key Services Brand Development,Content Strategy,Mobile
We were approached by FiftyOne, a leader in the ecommerce space that provides seamless international ecommerce logistics to some of the world’s largest brands. We were tasked with a full rebranding effort, which would be unveiled at their exclusive annual client Forum.
We conducted a thorough naming analysis and strategy for the rebranding. After much consideration, the decision was made to name the new company Borderfree – at once experiential and descriptive, and for prospects, aspirational.
The new brand and collateral puts forward a tech-modern, progressive face that underscores their ability to deliver equally advanced technology and services to their iconic U.S. retailers.
Digital Surgeons guided us through the branding process -- listened, expanded on our thoughts, brought us new ideas, and finally articulated Borderfree's new brand mission, look, and voice in a way that feels completely authentic to us. I couldn't be more pleased.