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PITNEY BOWES

Branding & Launching Borderfree

SERVICES
Naming & Positioning
New Product Launch
Visual Identity Evolution
Website Design & Development
WATCH VIDEO
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What if

What if...

We broke down borders for global ecommerce

With the clock ticking, what if we could take a leader in the ecommerce space, providing seamless international ecom logistics to some of the world’s largest brands, and launch a full rebranding, which would be unveiled at their exclusive annual client Forum?

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We did

We did...

Reimagine commerce.

The new brand and collateral puts forward a tech-modern, progressive face that underscores their ability to deliver equally advanced technology and services to their iconic U.S. retailers.

RESULTS
$125M
Borderfree Revenue
$395M
Pitney Bowes Acquisition
Project Highlights
Project Name Here

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An Audit First Approach

We conducted a thorough naming analysis and strategy for the rebranding. After much consideration, the decision was made to name the new company Borderfree – at once experiential and descriptive, and for prospects, aspirational.

Branding for a Global Message

Borderfree’s products are designed to make global ecommerce simple for the customer. We removed the jargon, simplified and shortened the message, and used a human tone of voice to deliver it. If you explain the offering in a simple, human way, the audience instantly believes that the solution will be simpler for them.

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Icons and Ideals

Visual identity design gave form to the core concepts of simple global expansion. The result is an abstract “B” breaking the boundaries of a square, the corners of which suggest the four corners of the globe while creating a stylized compass. It’s a perfect abstraction of the product and benefit. Borderfree. Going Global. Simplified.

Creating a Website Experience

Our design team created a rich, responsive, and interactive scrolling homepage to visually capture the Borderfree story and entice users to explore further.

With the annual Forum only two weeks away, our client asked us to create a video, signage, branded gear, and event collateral to help reveal the new identity to their high-profile clientele.
Digital Surgeons guided us through the branding process -- listened, expanded on our thoughts, brought us new ideas, and finally articulated Borderfree's new brand mission, look, and voice in a way that feels completely authentic to us. I couldn't be more pleased.
– Michael Desimone, CEO of Borderfree
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What's next?

What's next?

Let’s find out what’s next for your business!

Thank you!
We'll be in touch soon!
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