Helping a legacy fintech company stand out in a fast-paced crypto market.

We started with an expansive competitive landscape analysis, a persona and messaging strategy, and a blueprint of the customers journey through email, social, and e-commerce. We took a "test-and-iterate" approach to all customer communications to create a baseline visitor subscription rate (VSR), a design test to understand which color scheme drives the highest VSR, a headline test to determine what messaging strategy performed best, and a call to action (CTA) test to find the strongest placement and language to drive click through rate(CTR).

Cryptocurrency and blockchain technology can be intimidating. We knew that in order to convert our “interested-but-hesitant” target audience, we needed to write, direct, and shoot content that made these new technologies accessible and welcoming. The result? A library of how-to and educational content that was formatted for social, website, and email.