ARCULUS

Helping a legacy fintech company stand out in a fast-paced crypto market.

SERVICES

Marketing

Content Production

Website + Platform

What if...

we convinced people that cold storage isn’t cumbersome and is the only way to truly own your crypto?

Developed by CompoSecure, Arculus is a revolutionary new cold storage wallet solution for securing crypto and NFTs. We began working with Arculus in August 2021 ahead of their SPAC IPO in October 2021.

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We did

We did...

with a 12-month content-first marketing roadmap that included creative strategy and design for a full range of social platforms, email, Amazon storefront, and e-commerce.

We worked with CompoSecure to position their start-up (Arculus) for global B2B2C success through brand strategy, building audience personas, website design, content strategy, event consultation, social design standards, social media management, and creative content production.

VIEW THE HIGHLIGHTS

RESULTS

+582%

Total audience growth across Twitter, Facebook, Instagram, LinkedIn, TikTok, and YouTube (2022).

5.04%

Average month email click-through rate (compared to the industry average of 1.33%).

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It begins with a deep understanding of the customer and brand positioning.

We started with an expansive competitive landscape analysis, a persona and messaging strategy, and a blueprint of the customers journey through email, social, and e-commerce. We took a "test-and-iterate" approach to all customer communications to create a baseline visitor subscription rate (VSR), a design test to understand which color scheme drives the highest VSR, a headline test to determine what messaging strategy performed best, and a call to action (CTA) test to find the strongest placement and language to drive click through rate(CTR).

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Content that is as accessible as it is beautiful.

Cryptocurrency and blockchain technology can be intimidating. We knew that in order to convert our “interested-but-hesitant” target audience, we needed to write, direct, and shoot content that made these new technologies accessible and welcoming. The result? A library of how-to and educational content that was formatted for social, website, and email.

Dynamic functionality.

To enhance the e-commerce experience, we built a custom dynamic cryptocurrency search page for easy compatibility-checks.

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