Fresh off a round of venture capital funding, the founders of tech start-up Golfkick came to us with a small team of innovators, engineers, rocket scientists (no, seriously), a prototype, and the ambition to change the game of golf through connected technology. Their ambition was to address the biggest challenge golfers face: self-improvement. Many players wind up spending hundreds, if not thousands to improve their game with mixed results. That insight laid the foundation for our challenge: set the stage for revolutionary connected golf club sensors, paired to a mobile app, designed to disrupt a centuries-old game. All we needed was a name, a brand, a responsive website, a launch video and a go-to-market strategy that would introduce a never-before-seen-technology to break through the noise in a saturated industry.