Client Arccos Golf
Vertical Sports, Connected Tech, Electronics
Key Services Integrated Marketing,Branding,Social,Mobile
Client Arccos Golf
Vertical Sports, Connected Tech, Electronics
Key Services Integrated Marketing,Branding,Social,Mobile
Fresh off a round of venture capital funding, the founders of tech start-up Golfkick came to us with a small team of innovators, engineers, rocket scientists (no, seriously), a prototype, and the ambition to change the game of golf through connected technology. Their ambition was to address the biggest challenge golfers face: self-improvement. Many players wind up spending hundreds, if not thousands to improve their game with mixed results. That insight laid the foundation for our challenge: set the stage for revolutionary connected golf club sensors, paired to a mobile app, designed to disrupt a centuries-old game. All we needed was a name, a brand, a responsive website, a launch video and a go-to-market strategy that would introduce a never-before-seen-technology to break through the noise in a saturated industry.
Working with our insights and sports’ long-standing love affair with statistics, we dug deep into the golf industry psyche. We profiled the golfer, the consumer, the retailer and the competition. We then teed up our insights for our team to make the connection.
Excitement is in the air. Retailers and direct consumers leading up to the ship date purchased thousands of pre-orders. The company has been recognized as a potential savior to the golf industry. With PR efforts resulting in features in Wall Street Journal, Bloomberg, Golf Digest, Mashable and more, the future of golf has arrived.
of preorder sales
in major retailers
It is my view that in order to create something truly revolutionary, one needs to be completely emotionally vested in the creation. And that is exactly what I got from Digital Surgeons. I truly felt I wasn't in it alone - DS was in it with me all the way. I couldn't ask for anything more.