Studies show that better user experiences considerably boosts user retention and other affinity markers. Increasing retention by as little as 5% could reward your business with a 25% increase in profits.
Studies show that better user experiences considerably boosts user retention and other affinity markers. Increasing retention by as little as 5% could reward your business with a 25% increase in profits.
User Experience (UX) is when science and design merge through collaborative cross-functional workshops which seek to integrate brand, value, and customer experience in order to drive engagement. At Digital Surgeons, UX and product innovation reside at the core of our culture; it’s how we define, design, and deliver amazing experiences that create lasting connections between brands and consumers.
Our approach is rooted in innovation and human centered design, informed by key market insights and tactical analysis. By fusing data-driven quantitative research and qualitative consumer trend analysis with key market insights, ethnography, and user testing we are able to work from a position of deep understanding of consumer preferences, expectations, motivations, and behaviors while designing world-class customer journeys.
Innovative, future-ready, customer experiences aren’t created in silos. It takes a mixed group of creative and strategic minds, including actual users, stakeholders, and innovative designers all working together as cross-functional team to create better brand experiences.
User experience doesn’t start or end with a single web page that exists inside of a vacuum. UX is the journey your users take across every touchpoint in the process. By creating process flows which include all of the key touch points we are able to quickly identify potential pain points and isolate bottlenecks in their customer journey. Armed with this deep understanding of your customer's user persona archetype, we are able to identify their unique buying state across all touchpoints, allowing us to craft meaningful brand interactions for them throughout their experience.
Here at DS, we use a variety of tools and creative problem solving techniques to identify and develop innovative solutions that form the foundation for driving your brand or business forward. Through careful observation and understanding the ‘why,’ we are able to frame the core problems your users are facing and execute creative solutions.
We’re an Agile agency. Working in short sprints allows us to be hyper-nimble. We're constantly reviewing and iterating on our work to make sure we get it right for your business and your users. Working in digestible cycles of research, discovery, design, and review gives us the ability to peer deep inside of the core of the experiences we create; identifying and resolving pain points on the fly.
User testing and careful measurement allow us to validate our hypotheses and ensure that any critical interactions we have designed for our experience are frictionless for your users at every touchpoint. Through conversion optimization we are able to analyze experience flows and make informed optimization decisions based on the paths and actions users take through your site or service.
Not every UX problem has the same solution. Our toolkit is highly adaptable, allowing us to remain nimble and solve challenging problems using the appropriate techniques to craft the most engaging brand experiences.
We dive deep into your digital experiences and identify potential pain points that might be affecting your users ability to convert.
We map out the desired journey that your persona archetypes take across every touchpoint and deliver delightful experiences.
Our collaborative approach means we ensure that key stakeholders are deeply involved in the experience design process.
Wireframes help us understand and ensure sound architectural presentation of information inside of our customer experiences.