Advertising to today’s audience is more complicated than ever. Often times, a simple exercise in awareness is met with skepticism and general tuning-out because consumers are more connected and informed than ever. And there’s an emerging generation that’s inherently cynical about brand messaging. How do you grab the attention of an audience that doesn’t want to be sold to? It's all about the content.
Content strategy is paramount in connecting consumers with brands. If you don’t have a good story to tell, no one will listen. The story can range from a value proposition to full-on entertainment, but it better be interesting and engaging. You can’t afford to lose your audience to mediocre brand storytelling. We craft content strategies tailor-made to a brand’s needs in a variety of mediums, and execute them with precision.
There are many ways to reach your audience with a story. Web, social, video, experiential, and traditional channels are all considered when devising content strategy for our clients. Every situation is unique, and our content strategies are tailored to the needs of the brand and campaign.
Content management is important to enable more efficient and streamlined content delivery. We take our technology-agnostic approach to Content Management Systems, working with our clients to identify appropriate platforms and workflows. We also have deep experience with enterprise CMS platforms. We're ExpressionEngine Enterprise Partners, CraftCMS advocates, and a preferred Sitecore development partner.