GPC
Launching an AI consultancy that looks nothing like one.
Every AI company is starting to look the same. Open ten AI company websites. You'll get a black background, a glowing gradient, a sans-serif headline about transforming your business, and a nagging feeling you've been here before. When everyone builds with the same tools, everyone ends up with the same face. If your brand looks like somebody vibe coded it, you've already lost.
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Most AI companies launch with a screen recording. We launched GPC with the people it's changing.
We went to four companies GPC works with, from the warehouse floor to the lab bench, and filmed the teams in the middle of it. Not testimonials read off a card. Real people talking about how their work changed once AI stopped being a license and started being a habit.
Those stories became the launch film. It found close to a million people in its first week, almost entirely because people who watched it sent it to their own teams.
GPC (formerly GrantBot) trains mid-market teams to actually use the AI their company already paid for. Their buyer is a CEO who bought the licenses and watched the team ignore them. That person has seen enough server rooms. They needed a brand that looks like it has met their people.
Full disclosure: I'm one of GPC's founders. That made us harder on the work, and nobody got a pass.
Most brand guidelines are a PDF nobody opens. GPC's are an agentic brand toolkit. Every rule for color, type, logo and voice lives in a brand MCP, alongside custom tools for image treatment and animation and a full UI kit for workshop artifacts, dashboards and product UI.
So anyone at GPC can open the AI they already use, ask for a deck, a dashboard or a post, and get work with the same craft and intent we put into the brand. The craft doesn't leave when we do.
GPC teaches teams to work with AI. Its brand now works the same way.
In their words
“Our buyers are afraid AI will make their people disposable. Now our brand argues the opposite before we say a word.”
Grant Hushek
Partner and CEO, GPC
“I see a thousand AI brands a week and they all blur together. GPC is the one that stops the scroll.”
Ruben Hassid
Co-founder
FAQs
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