Through our vast knowledge of cutting-edge digital platforms and expertise in production, we create live, interactive experiences that not only captivate audiences,
but make your brand the center of the conversation.
Success in experiential largely comes from the environment that we create. The physical space is the highest touchpoint, requiring a concrete understanding of spatial strategy and captivating execution. We believe in measuring twice and cutting once. By working with your marketing team to understand your metrics, objectives and goals for the brand, we tap into the psychology of your ideal attendee and create a vision and strategy for the experience.
HTML email invites, push notifications, on-site check-in, registration landing pages and mobile apps; just a few of the digital elements used to drive foot traffic to your experiential activation. We build scalable solutions across web, mobile and social platforms to drive attendee interaction, both on the ground and online. All registration efforts maintain a strong tie to the larger datasets, allowing us to provide you with effectiveness tracking across clicks, visits, CRM and sharing as they pertain to your campaign.
This is where the magic happens. While the environments are being built, we integrate the wire with the wood, marrying electronic and digital touchpoints into the analog bones of our build. With a smart, connected environment, we’re able to augment your activation with state-of-the-art technology like iBeacons, NFC, RFID, touch screens, 3D projection mapping, as well as soundscape and interactive visual elements. Our one-of-a-kind environmental designs are always built for social sharing and organic impressions in the mobile web.
Building highly-efficient production teams is critical. We believe in investing in human capital over cutting costs with temporary, low-pay staffing solutions offered by the other experiential agencies. Our teams are trained and paid in-house, with no middlemen to mitigate accountability. Our producers provide you with a collaborative run of show, load-in, staff training and load-out schedule throughout the creative process, ensuring a smooth and seamless execution every time.
Extending your event’s experience through digital campaigns or relevant social media can be just as important as the environment itself. Whether you’re looking to launch a live-stream for 1mm+ users or create 1,000 Instagram capture contests in a single day, we can create it for you. We believe every experiential activation should be shareable and interactive with a social audience.
We ensure that data and tracking is integrated across every possible touchpoint for the activation. Our data science and analytics team compile actionable insights and learnings following load-out, allowing us to fully debrief your team and inform the strategy for future activations or events.