Pete Sena

Founder

Pete Sena founded Digital Surgeons to bring together a cross-functional team of digital natives focused on driving innovation and business success without the typical agency-fluff.

Recent Articles

Why Organizational Design is the Key to Authentic Client Branding

Insights and market factors certainly shape how a brand strategy comes to life, but organizational design must be the foundation from which a brand is built. If the values of an organization don’t square with the values of their market-facing messages, consumers will tune out and their marketing efforts will be perceived as fraudulent.

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How Marketers and Brand Managers Can Prepare for the Cognitive Era

The cognitive era is here and machines will be increasingly trusted to not only collect and analyze data, but help us make our decisions. As marketers, the decisions cognitive computers make for us may not be life or death, but they will have profound effects on how our consumer audience discovers products and makes purchasing decisions. We must learn when to trust the machines (or not) and prepare for the cognitive era.

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How Design Sprints Can Shape Your Brand

Brand building is typically viewed as part of a long-term engagement. Organizations, and their internal, agency, or consultant teams invest in a discovery (typically through an agency briefing process), a visual exploration or moodboard, and a brand and identity strategy that culminates into a ‘big idea’ campaign with brand guidelines, strategic planning, a website, a communications plan, and media buying.

While these artifacts are incredibly valuable, and necessary, a design sprint offers immediate clarity that can then be used as a creative springboard into other key deliverables. We’ve had great luck ‘cracking’ big idea programs in single sprints that have lead to multi-year campaigns that attack various business challenges. It’s ultimately all about transforming brands with velocity and allowing the sprint to act as a rally cry that connects people from multiple departments and points them towards what’s next.

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From Personalized To Predictive: How To Harness The Next Big Boom In Experience

Just as personalization made customization look trite, smart(er) AI powered by machine learning and natural language processing (NLP) engines is poised to replace the personalized with the predicted in our user experience.

Empowered by machine learning and natural language processing we can distill the unprecedented amount of consumer behavioral data now available to form predictive analytics that can begin to make sense of today’s fragmented consumer journey. When paired with advances in automation technology, these predictive analytics allow us to deliver tailored consumer experiences in real-time that put the personalized to shame.

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