Pete Sena


Pete Sena founded Digital Surgeons to bring together a cross-functional team of digital natives focused on driving innovation and business success without the typical agency-fluff.

Recent Articles

Why Everything You Think About Disruption Is Wrong

Don’t try to change faster — change smaller.

Digital transformation is about small graduated wins that better allow your organization to adapt to change. The elusive speed to change that CEOs crave is unlocked by identifying opportunities that are low cost in time and resources, and high in potential value.

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Bridge Wonder and Wisdom: Against Ageism in the Workplace

​Ageism is pervasive in the modern workplace. Many businesses are biased towards young, digital natives. But discrimination against older workers is not just illegal. It is bad business practice. Seasoned employees bring a wealth of experience and knowledge that younger employees lack. A diverse workforce means having a mix of employees of all ages in an organization. It is necessary to balance the wonder of youth with the wisdom of experience.

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From Internet of Computers to Internet of Things: Why IoT Matters for your Brand’s Product Strategy

The Internet of Things (IoT) is a microcosm of how we as individuals are connected to the internet. As the internet has permeated nearly every aspect of our personal lives, new value chains will be unlocked for businesses. The IoT is the realization of the technology that infused the world of Blade Runner. It marks the convergence of pop culture and science fiction as connected devices have proliferated over the last 10 years. As the number of devices connected to the internet increases, we will see an increasing convergence of people’s personal lives and business innovation.

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Digital Transformation Starts With Graduated Growth by Design

Smart companies understand that they need to gradually roll out product design changes so that customers intuitively adopt new features (for example, how Apple evolved from the iPod’s click wheel to the iPhone’s touch screen).

But as businesses and startups scale, they often neglect the importance of intelligently designing their workforce.

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Written by Founder

Need Creativity to Grow? Try a Design Thinking Workshop

​Design thinking is a process for creative problem solving that can deliver value to any business. Though it takes time to get the design thinking process right, it’s a highly effective framework for generating innovation and creativity within an organization.

A design thinking workshop is an opportunity for a business to quickly learn and immerse itself in design thinking principles.

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Written by Founder

People Over Process: How We Can Still Save Design Thinking

When done right, design thinking tears down barriers and existing ways of working that prevent businesses from arriving at their best solutions. But I don’t want to see companies with stifling cultures trying to bolt it on as a flavor of the month.

Design thinking can transform your organization for the better — please don’t ruin it.

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