Pete is charged with setting a strategic vision that ensures our organization’s design and culture evolve faster than the needs of the market. Above all else, he's passionate about partnering with visionary entrepreneurs, designers, engineers, and marketers to help them understand and realize their full potential. Well-versed in all aspects of design, technology, and business, Pete is an industry leader in design thinking. In addition to helping startups and fortune 50s through design thinking workshops, he presented on the topic at PepsiCo, LEGO, and Yale. An entrepreneur in every sense -- he taught himself to code in the corner of a Barnes and Noble, referencing programming books (by hand). Now he sits as both CEO and Chief Creative Officer of Digital Surgeons.