Client Sharp
Vertical Consumer Electronics
Key Services Content Strategy,Innovation & Technology
Client Sharp
Vertical Consumer Electronics
Key Services Content Strategy,Innovation & Technology
Sharp USA, leader in consumer electronics, was looking for a revamp in the design and user experience for the television section of their website. They wanted to update their look and feel to reinforce their presence as a modern, progressive brand in the digital landscape. We were asked to explore and redefine the consumer buying journey online by putting the user at the center of the experience.
We updated and organized their product information architecture to streamline user filtering and act as a buyer’s comparison guide online. This comparison guide helped educate the viewer and direct them to the right product for their needs. From there, the user was led swiftly to the necessary purchase information either by locating a dealer or an online authorized retailer.