Client NuGo Nutrition
Vertical Consumer Packaged Goods
Key Services Brand Development,Social,Packaging
Client NuGo Nutrition
Vertical Consumer Packaged Goods
Key Services Brand Development,Social,Packaging
NuGo came to us in search of a cohesive brand message & compelling digital presence. Working closely with the company’s founders, we were able to capture the essence of their vision and help them tell NuGo’s unique story and spread the word about their superior product. We accomplished this by establishing a unified brand message across all channels that highlighted their most delicious differentiator: coating their protein bars in real dark chocolate.
The first goal of our new partnership was to understand both the brand as well as the buying habits of today’s consumer. With this objective in mind, we performed a robust digital, social, and content audit. The information we gathered led to insights that allowed us to refresh all aspects of NuGo’s brand, as well as design highly visual content to engagingly tell their story and highlight brand benefits.
NuGo Nutrition is increasingly becoming a household name and the go-to protein bar for the LOHAS (Lifestyle of Health and Sustainability) community. We are redefining Nutrition-to-Go and unwrapping the truth around the Dark Chocolate deception that consumers are met with on shelf and online by competitors. Since partnering with Digital Surgeons, NuGo has experienced results that would make anyone’s mouth water.
The updated web experience has seen significant increases in time on-site and average order value via e-commerce, as well as a significant decrease in the bounce rate. Facebook and Instagram communities have grown +250% and social engagement has increased dramatically.
Bars Eaten
Social Community Growth
Average Order Value