Client Nexxus
Vertical Health & Beauty
Key Services Integrated Marketing,Social Media
Client Nexxus
Vertical Health & Beauty
Key Services Integrated Marketing,Social Media
One of the biggest frustrations women face with hair care is color fading. Women are aware of the problem, but don’t necessarily know why color fades or how to extend their hair color. To help protect the investment women make with color, Nexxus developed a revolutionary pre-wash primer. We were tasked with creating awareness around the new primer and the full Color Assure line, which keeps hair color vibrant up to 2x longer.
Red hair fades faster than any other color. To help demonstrate the effectiveness of Color Assure, we teamed up with actress and model Molly Sims. An iconic blonde, we created buzz by capturing her color transformation from blonde to vibrant red. This created massive amounts of conversation around the drastic color change and raised awareness around Color Assure’s ability to combat color fading. By partnering with Molly Sims, Nexxus Global Creative Director, Kevin Mancuso, and Nexxus Colorist, Aura Friedman, we educated and inspired longer lasting hair color through social content, videos, targeted outreach and samples, and an engaging social contest.
The campaign was a success, exceeding social engagement benchmarks and successfully building brand awareness, sentiment, and purchase consideration for Color Assure.
Social Impressions
#PrimeColor Impressions
Video Views