Client McIntyre Group
Vertical B2C
Key Services Brand Development,Content Planning,Mobile
Client McIntyre Group
Vertical B2C
Key Services Brand Development,Content Planning,Mobile
With over 29 years of building relationships and securing their business as a top boutique staffing firm, the McIntyre Group looked to Digital Surgeons to help bridge the gap between their long-standing legacy and the future through a brand refresh and a fully revamped digital presence.
Embracing a design thinking methodology, we first sought a deeper understanding of both the business and the staffing industry at large. What we found was a fragmented brand weighed down by outdated tech, fighting an uphill battle against a world that turns a skeptical eye towards recruiting. From these insights we built a roadmap for moving the McIntyre Group forward.