Client Kringle Candle
Vertical Home Goods
Key Services Integrated Marketing ,Branding,Mobile
Client Kringle Candle
Vertical Home Goods
Key Services Integrated Marketing ,Branding,Mobile
We were tasked modernizing the eCommerce experience and reimagining the digital aesthetic of the Kringle Candle brand. A mobile-first relaunch of Kringle’s online presence was to coincide with the opening of their newest retail location in Stamford, CT in the Summer of 2014. Our challenge was to elevate and modernize the brand, appeal to a wider demographic, and increase sales through a superior user experience.
More than ever, today’s digitally savvy consumer is quick to abandon an eCommerce site that doesn’t offer a fast, seamless path to purchase. That’s why the cornerstone of our strategy was creating a modern eCommerce experience that offers users multiple ways to browse and search. The new site is fully integrated with their internal fulfillment systems, increasing efficiency. The HTML5 responsive design provides an optimal user experience via touch, click, or gesture, ensuring that the scent experience is as pleasing on devices as it is on shelves.
Immediately upon site launch, results showed a 212% increase in overall traffic and a 400% increase in sales with no change in paid promotion. Time spent on site increased 26.6% to a total of 4:46, bounce rate was reduced by 9%, and total page views tripled. Double digit increases in commerce conversion rates have paved the way to new expansion.
Increase in overall traffic
Increase in sales
Increase in time on site