HB Communications

Simply Connecting People.

Client HB Communications

Vertical B2B

The Challenge

HB Communications has been a B2B leader in audiovisual communications for nearly 70 years. Always embracing the latest and next technologies that connect people, HB’s growth had resulted in several business lines that weren’t tied together with cohesive branding. In this top-to-bottom rebranding, DS worked with 2nd and 3rd generation business leaders to empower an internal culture to embrace the unification of business lines expressed by the newly articulated brand.

Our Approach

Instead of joining the crowded unified communications tech conversation of their competitors, we opted instead to leap ahead and lead the conversation. HB’s differentiator – the reason they have remained competitive since the era of movie projectors – is simple, but revolutionary. The HB message is about technology in service to people, helping them to Create, Collaborate, and Share with anyone, anywhere, on any device.

HB: The Brand

We updated the bold letterform icon, dropped Communications and added a tagline that expresses their heritage, their promise, and their aspirations – HB, Powering Ideas.

HB Live: The Brand

Live events division HB Group was rebranded HB Live and rolled up under the HB umbrella to increase awareness of HB’s total capabilities across both business markets.

HB Website

Using large, rotating background videos for the homepage, innovative interaction states throughout all interior pages, custom photography and iconography, and contact options throughout the experience, the website is a showcase for the communication power of moving images.

HB Live Website


The Results

A leader and legend in audiovisual communications, HB has changed the conversation for their industry by focusing on technology in the service of human communication. Their Create Collaborate Share philosophy will remain relevant no matter what innovations come next.

Digital Surgeons is a collaborative and emotionally invested team that dedicates their passion and expertise to helping you express yourself and connect digitally.