Client HB Communications
Vertical B2B
Key Services Brand Development,Content Strategy,Mobile
HB: The Brand
Client HB Communications
Vertical B2B
Key Services Brand Development,Content Strategy,Mobile
HB Communications has been a B2B leader in audiovisual communications for nearly 70 years. Always embracing the latest and next technologies that connect people, HB’s growth had resulted in several business lines that weren’t tied together with cohesive branding. In this top-to-bottom rebranding, DS worked with 2nd and 3rd generation business leaders to empower an internal culture to embrace the unification of business lines expressed by the newly articulated brand.
Instead of joining the crowded unified communications tech conversation of their competitors, we opted instead to leap ahead and lead the conversation. HB’s differentiator – the reason they have remained competitive since the era of movie projectors – is simple, but revolutionary. The HB message is about technology in service to people, helping them to Create, Collaborate, and Share with anyone, anywhere, on any device.
A leader and legend in audiovisual communications, HB has changed the conversation for their industry by focusing on technology in the service of human communication. Their Create Collaborate Share philosophy will remain relevant no matter what innovations come next.
Digital Surgeons is a collaborative and emotionally invested team that dedicates their passion and expertise to helping you express yourself and connect digitally.