Digital is the New Black.

Client Guess Watches

Vertical Fashion & Apparel

The Challenge

Guess was on the verge of launching an extensive new line of watches globally. Digital Surgeons was engaged to bridge the gap between retail and print advertising and the digital world. The brand had very low expectations for the ROI associated with digital and social initiatives. We wanted to prove that digital could be just as effective – if not more so – as more traditional means of marketing.

Our Approach

We partnered with Guess to create a global social strategy for the brand, as well as a series of dynamic interactive e-catalogs for the new line of watches. The catalogs featured product information as well as social sharing and a dealer locater. QR codes were used on all print and POP displays as well.

Four Unique Interactive Experiences

We designed four different digital catalogs for each new watch series. The catalogs included unique parallax effects in addition to custom video and photo content.

Bridging the Gap Between Print & Mobile

With print and digital covered, we also expanded the brand’s presence into mobile. Customers were able to browse watches, watch videos, and locate the nearest dealer for purchase all from their mobile device.

Watches worth talking about

We knew that this new line of watches was buzz-worthy and that we could easily amplify their launch through social channels. A custom Facebook application and paid social extended the brand’s message. This global social strategy has helped the Guess Watch brand build their social presence exponentially.

The Results

2 Million

Facebook likes

141 Million

Brand Impressions


Increase in Sales

Our international distributors now believe in digital and are willing to increase co-op dollars.