Client Guess Watches
Vertical Fashion & Apparel
Key Services Integrated Marketing,Social,Mobile
Client Guess Watches
Vertical Fashion & Apparel
Key Services Integrated Marketing,Social,Mobile
Guess was on the verge of launching an extensive new line of watches globally. Digital Surgeons was engaged to bridge the gap between retail and print advertising and the digital world. The brand had very low expectations for the ROI associated with digital and social initiatives. We wanted to prove that digital could be just as effective – if not more so – as more traditional means of marketing.
We partnered with Guess to create a global social strategy for the brand, as well as a series of dynamic interactive e-catalogs for the new line of watches. The catalogs featured product information as well as social sharing and a dealer locater. QR codes were used on all print and POP displays as well.
Facebook likes
Brand Impressions
Increase in Sales
Our international distributors now believe in digital and are willing to increase co-op dollars.