Humanizing the Cloud.

Client EMC2

Vertical IT & Technology

The Challenge

EMC, a global IT leader, asked Digital Surgeons to provide their partners (some of the world’s foremost technology leaders) with a memorable networking experience during the 2015 Global Partner Summit in Las Vegas. Keeping conference attendees’ attention while in Sin City is no small task. The challenge became to create an ambiance that was unique and engaging for EMC partners, while focusing on the crucial details that would make the event a velvet-rope-worthy experience.

Our Approach

To create an unforgettable party, Digital Surgeons sought ways to create a VIP experience that appealed to guests while also celebrating EMC’s Cloud Technology. The result was a merging of the real world and the virtual world into the “Cloud of the Future” which saw innovative cloud decor, art, and details that delivered on EMC’s brand promise of innovation.

The VIP Treatment

No detail was spared. Ambassadors delivered a truly top-shelf night by meeting guests in branded shuttles at their hotels, while “white glove” concierges catered to the guests’ every need throughout the night.

Celebration in the Cloud

Cloud art and sculpture met mist to create a futuristic feel that celebrated EMC’s technology. Illuminated by colored lights, guests could create clouds of their own by indulging in a hand-rolled cigar bar experience, and an O2 bar was installed to make sure every guest caught their second (and third) wind to ensure more Vegas memories.

Connecting to the Social Cloud

In an effort to engage guests and incite them to share their experience, Digital Surgeons created a photo visualizer that displayed Tweeted party photos on the club’s video wall.

World-Class Performance

The Results

Overall, Digital Surgeons turned up the level of excitement and engagement on the annual event, and created a party that saw well over half-a-million social impressions of people who will certainly be looking to get into next year’s event.