Client CamelBak
Vertical Sporting Goods
Key Services Brand Development,Content Planning & Execution
Client CamelBak
Vertical Sporting Goods
Key Services Brand Development,Content Planning & Execution
Camelbak is a market leader in hydration products, sporting innovative products and a loyal fan base. But the brand was facing a challenge: their digital properties did not fully reflect the culture and innovation of their products. With a mission to “continuously reinvent and forever change the way people hydrate and perform,” their online presence just wasn’t measuring up. Digital Surgeons was brought in to help hydrate the brand’s digital footprint.
There’s nothing else quite like the experience of using a CamelBak product. Why should visiting the website be any different? We identified opportunities to improve the brand’s digital look and feel, improve site traffic and conversion, as well as help enable stronger connections with the consumer.