Client Boss Key Productions
Vertical Gaming
Key Services Brand Development,Content Planning,Mobile
Client Boss Key Productions
Vertical Gaming
Key Services Brand Development,Content Planning,Mobile
Following his short-lived early retirement from the industry, legendary game designer Cliff Bleszinski returned to the scene hell-bent on building games true to his fans. He launched a new studio in the heart of Raleigh, NC called Boss Key Productions – a nimble team of industry veterans that could actually deliver on a “no bullshit” philosophy and set a new industry standard for gamers to get behind. As a team that could rival the passion and agility of Boss Key Productions, Cliff looked to Digital Surgeons to help launch the brand with a seamless digital experience that could keep the dialogue open and show the world what they were all about.
Simply put, we only work with brands we love, and nothing felt more like a perfect match than our two teams of forward-thinking diehard gamers. We kicked the “9-5” mentality to the curb and iterated on a design direction until it was pixel perfect. With a look and feel established, we launched a cross-functional assault to build out the digital experience with BKP’s community-based objectives in mind.
Within minutes of launching the new Boss Key site, our social channels exploded. The site received an extremely positive response from the broader gaming community, garnering over 300k impressions from Twitter alone in first 24 hours.
Launch day impressions
Tweets within 1st hour
Thrilled at how well this turned out!