Client Irrational Games
Vertical Entertainment
Key Services Integrated Marketing,Social
Client Irrational Games
Vertical Entertainment
Key Services Integrated Marketing,Social
When we kicked off the Bioshock Infinite project – the third in the Bioshock series from Irrational Games – the game had already won 85 pre-release awards. The first-person shooter game was breakthrough in terms of its intricate historical fiction storyline, unprecedented setting, and visual design. Our challenge was to create a global digital presence that would help build hype and promote its release, as well as serve as an ongoing content engine to support the game after launch.
As avid gamers ourselves, we couldn’t wait to give the impressive game an equally impressive and effective web presence. We explored a visually immersive experience featuring complex visuals and Steampunk-themed CSS animation that echoed the game’s ambience.
Within the first two months of its release, Bioshock Infinite sold over 3.7 million retail copies worldwide and went on to become one of the best reviewed games of 2013.