Today’s market is in a constant state of change. There's a growing group of health(y) conscious people, who are particular about what they're putting in & on their bodies, as well as bringing into their communities & environments. Products, services & experiences they consume are viewed as a reflection of themselves, requiring purchases to be in accordance with wider ideologies. Customers are more informed, educated, and deliberate in their considerations of functional & emotional benefits, both consciously and unconsciously. With society being increasingly connected, we're observing a hyper fragmentation of the population into increasingly smaller groups.

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Please feel free to email James Batkin-Smith suggesting available times to discuss. We will reply with a calendar invitation. Thank You.

james.batkin-smith@digitalsurgeons.com

Our process starts with, and is anchored by insight. We love digitally centric, creative- & design-focused projects, intended for well defined & meaningfully segmented audiences. We strive to communicate effectively, though know that understanding an audience first is more than half of the battle. We communicate in the fashion of today, with tools, techniques, and devices that today's audience responds to.

They buy Natural, Organic, Sustainable, Free From, & many overlapping complementary and substitutable segments. They don't really care how we categorize ourselves, they care about specific health focused needs, wants, and ideologies (both perceived and real), that affect them, their loved ones, and their environment.

Some of the brands we've helped to cut through include...

Please feel free to email James Batkin-Smith suggesting available times to discuss. We will reply with a calendar invitation. Thank You.

james.batkin-smith@digitalsurgeons.com