TODAY’S EXPERIENCES ARE TOMORROW’S EMOTIONAL CONNECTIONS

Most often companies seek to engage audiences in siloed networks and channels. However, live activations, installations, events, and productions allow for a tangible and personal brand experience to cross pollinate conversation and engagement online and offline.

TODAY’S EXPERIENCES ARE TOMORROW’S EMOTIONAL CONNECTIONS

Most often companies seek to engage audiences in siloed networks and channels. However, live activations, installations, events, and productions allow for a tangible and personal brand experience to cross pollinate conversation and engagement online and offline.

PAUSING POWER

Give people a reason to stop and you create an opportunity to engage with them directly. Those extra few seconds of attention will allow you to better educate and excite customers around your offering, not to mention guide the way they talk about your product within their own communities. Done properly, each interaction should activate an additional PR and/or social rep for your brand.

LAUNCHING NEW PRODUCTS

Humans inherently seek exclusivity; red carpets, bespoke experiences, and what’s behind the velvet rope. Identify your influencers and let them in the “club” early. Give them something memorable to talk about, pair it with a great product, and watch their followers tune in to the action.

SPARKING COMMERCE

Selling opportunities do not only exist in the shopping cart or at the cash register. Infuse a layer of experience design into your strategies and open up the pipeline. Whether it’s allowing people to shop during their morning commute while a flagship store is under construction or tying the traditional farmer’s market experience directly to their devices, focus on productions that remove the friction and facilitate transactions everywhere.

INDUSTRY AWARENESS

How you position yourself at trade shows and similar industry events not only affects customer/buyer perception but also influences how industry peers view you competitively. Establish a presence that exudes confidence, consider traffic flow and what you want guests to think, feel, and do while at your booth. Plan your leave-behind carefully. Those artifacts represent additional branded impressions, so make sure they represent who you are.

BRANDED SPONSORSHIPS

Sometimes it’s all about making a splash. When partnering with another company for a co-sponsorship or branded activation, it’s imperative brand narratives are woven together seamlessly; that the experience has something for both brand communities, and it resonates in unique ways for all who participate. Online should drive offline attendance and the event experience should drive web traffic and social conversation.

REWARD TEAMS FOR HARD WORK

Sometimes it’s all about having fun. VIP and loyalty parties are great ways to recognize top performing talent and corporate health. The right mixture of branding, food, surprise and delight moments, and world-class talent can re-energize entire organizations, not to mention serve as great business development opportunities.

BUILDING CONNECTIONS

Hosting an event for your customers, clients, prospects, or other industry professionals establishes you and your company as thought leaders; and creates a hub for networking and recruitment. Energize your team by giving them a platform to share their passion and expertise. Show the industry you’re investing in growth outside your organization and gain respect even the flashiest logo wall cannot achieve.

GROWING COMMUNITIES

Have a love for something you’re company isn't currently working on? Well, create an activation that lets you explore what interests you. That’s what we did with our lust for Beer, Bourbon, BBQ and Bacon. It was our way to authentically engage with local vendors, our neighborhood, and visitors from out of town. Not only did new people learn about our brand in a fun, engaging way, but we strengthened current vendor relationships, too. And it was fun - which is a great reason to do anything.  

Ready for Branded Experiences That Show Returns?