Human-Centered Design Human-Centered Design
Our approach to strategy is built upon human-centered design, ensuring we map out the entire consumer journey and continue to iterate and evolve as platforms and people’s behaviors transform. The days of paid, earned, owned media strategies are over. In fact, they never represented how humans consumed media to begin with. At DS, our digital strategies are built on the concept of reach, depth, and relationships. We believe that strategic success depends on comprehensive, consistent, and authentic messaging delivered across every channel that nurtures an individual’s unique buying state in respect to their customer journey.