Digital StrategyDigital Strategy

Digital is redefining the rules of engagement for how brands compete. The digital transformation is empowering a new breed of consumer who is in a constantly connected state. Only brands who lead with a winning digital strategy that drives multi-channel engagement can dominate the marketplace.

Let's talk!

Digital StrategyDigital Strategy

Digital is redefining the rules of engagement for how brands compete. The digital transformation is empowering a new breed of consumer who is in a constantly connected state. Only brands who lead with a winning digital strategy that drives multi-channel engagement can dominate the marketplace.

Let's talk!

Why Digital Strategy?

The world is an increasingly connected place. From laptops and mobile devices to wearables and other “connected tech,” we are able to understand consumers on a personal level like never before. The way brands win in the modern age of digital strategy is by truly understanding their consumers through quantitative and qualitative research and then crafting experiences that tell a clear and consistent brand story across all digital channels.

Connecticut Digital Strategy Agency

Connecticut Digital Strategy Agency

Why Digital Surgeons?

We move businesses forward. We operate under the belief that there really is no such thing as "digital strategy." It’s business strategy with a focus on the channels and tapping into the ways people are consuming, communicating, and connecting to your brand and business. As a curious group of Digital Natives, we help you understand, navigate, and find your place in this ever-changing landscape. Using tried and true strategic frameworks we are able to build a robust digital plan for your brand, powered by deep consumer insights and behaviors. Our multi-channel engagement strategies foster authentic, native connections to your audience at all of their digital touchpoints. Most importantly, they establish shared language within your organization which helps lead to unlocking digital transformation.

You'd be in good company You'd be in good company

Sabra Hummus Digital Strategy
CamelBak Digital Strategy
Barney's New York Digital Strategy
Arccos Golf Digital Strategy

Human-Centered Design Human-Centered Design

Our approach to strategy is built upon human-centered design, ensuring we map out the entire consumer journey and continue to iterate and evolve as platforms and people’s behaviors transform. The days of paid, earned, owned media strategies are over. In fact, they never represented how humans consumed media to begin with. At DS, our digital strategies are built on the concept of reach, depth, and relationships. We believe that strategic success depends on comprehensive, consistent, and authentic messaging delivered across every channel that nurtures an individual’s unique buying state in respect to their customer journey.

Digital Convergence Digital Convergence

Digital transformation has changed the relationship between brands and consumers. We understand the new digital landscape and operate under the belief that only the brands who combine the power of new digital channels with those of traditional marketing to create complete brand experiences can win in the modern marketplace. By activating the right channels at the right moment in the consumer journey, Digital Surgeons creates positive engagements for brands that drive new discovery.

Research & Insights

Our digital strategies are informed by quantitative research, cognitive data-driven insights, consumer psychology, and diving into the actual behaviors, preferences, and personalities of your consumers — not just their personas. We do this through a proprietary technology called DS113, a Natural Language Processing Engine developed with faculty from Carnegie Mellon's Innovation and Entrepreneurship departments. Armed with this analysis, insights extracted from actual consumer conversations, and data collected via IBM Watson's cognitive cloud, we are able to formulate strategic plans that create ongoing authentic relationships with your customers.

Design Sprints / Cross-Functional Workshops

Rooted in human-centered design, we take a holistic approach to digital strategic planning. By working collaboratively in cross-functional teams we are able to identify and develop better multi-channel digital experiences for your customers. Understanding what’s relevant to your actual consumers as individuals empowers us to craft comprehensive digital creative strategies that drive business growth leading to increased customer lifetime value.

Journey Maps & Customer Blueprints

At Digital Surgeons we believe in creating digital experiences that utilize the evolving communication channels between brands and consumers. Mapping out each touch point in your consumer journey allows us to understand your consumer and your digital ecosystem from a unique and powerful perspective. Armed with insight and understanding of how your consumers interact with each channel allows us to create native brand experiences tailored for each that drive conversions and build loyalty.

How our digital plans take shape How our digital plans take shape

Our toolkit is highly adaptable, allowing us to remain nimble and solve challenging problems using appropriate techniques to craft consistent and engaging brand stories.

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Digital Strategy

A robust, executable plan that outlines your brand’s path to success, brought forth in a shared language and framework for you, your teams, and vendor partners.

Digital Transformation Icon
Digital Transformation Audit
(dXA Digital Experience Audit)

Digital Transformation will increase your customer lifetime value and drive the metrics that matter for your business.

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Product & Experience Innovation

A robust digital strategy might call for tactics, assets, and platforms that don’t even exist yet. Are you ready to be leader in your market? Check out our innovation lab!

What can we do for your brand? What can we do for your brand?