Every business is searching to find the white space in their market where unmet or unarticulated needs present opportunities for product and brand innovation. Digital Surgeons’ cognitive, data-driven insights uncover the path to understand your consumers' true needs and compensating behaviors. Using these insights, we can work together to craft your brand’s message based on what you know, not what you assume.
Just having an idea of who your target market is, simply isn’t enough — actionable insights are what separate realized from unrealized growth. The old guard of research is too slow and too costly for today’s ever-shifting consumers. Here at Digital Surgeons, we leverage social listening technologies that unlock true insights into the psychological motivators and behaviors of real people.
We've moved beyond traditional focus groups that introduce too much bias and too few insights. By analyzing hundreds of thousands of organic conversations across all online platforms, we are able to identify consumers’ personality traits, behaviors, psychology and motivations when engaging with your product. When you listen to what your consumers are actually saying, we can learn what drives your consumers to purchase, or just what drives them crazy.
By harnessing the power of our proprietary NLP (natural language processing) engine, IBM Watson’s cognitive computing, and the principles of design thinking, we are able to get to the root of who your audience actually is. Armed with a deep understanding of your customer’s motivating factors and how they are engaging with you and your competitors, we are able to create opportunities for disruptive innovation, authentic communication strategies, and meaningful experiences that move your brand and categories forward.
Big-data and design thinking help us to understand, concept, and prototype new solutions for brands and businesses.
Uncover white space where opportunities exist to develop and validate new products, services, and experiences that drive brands forward.
We help you to better understand your customer and their "why" in order to build ideas and experiences that resonate.