It’s not enough to create branded content — it has to work. It has to reach the right audiences, in the right ways, places, and times.
And then you need to measure and optimize it ensure you’re getting the demand you need to grow. It’s a constant cycle of testing, learning, and adapting. That’s where we come in.
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Our Demand Playbooks are a highly actionable document to enable growth for your business. We identify the touchpoint, tactics, and strategy you need to reach new audiences or re-engage existing ones.
You can’t know where you’re going without first knowing where you’ve been. Benchmarking allows us to develop a measurement plan to plot a realistic growth trajectory against any campaigns or funnels we create.
Whether it’s tracking overall brand sentiment or measuring performance of on-going demand generation work, we structure reporting on both a weekly and monthly basis to make immediate optimizations. Through your easily-accessible custom dashboard, we can review real-time metrics together, as defined by the demand playbook and supporting media plans & objectives.
Our demand funnels are highly specific touchpoint journeys produced and launched to drive demand within a target cohort based on their behaviors, platforms, and consumption habits. It’s the right message, at the right time, delivered in the right places.
Whether it’s social content, digital campaigns, or long form thought leadership we help brands produce the content they need to win the hearts, minds, (and in some cases, stomaches) of their audiences.
Successfully running some demand funnels often requires a deep understanding of media – whether it’s implementing ads, refining campaign targeting or vetting vendors and making buys themselves.
Community Management is critical for staying connected to the conversation surrounding your brand. Every conversation is a chance to surprise, delight, and engage your audiences in an authentic way. Whether it’s making real-time recommendations for your team or manning the account ourselves, we help you stay tuned across every touchpoint.
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