This Week’s Top Story
Facebook’s acquisition of Instagram has been the hot topic of conversation this week. Tech bloggers have wondered aloud whether the 2-year-old startup is truly worth the $1 billion price tag, while users have flocked to social media to express their opinion. Some have abandoned the social network, dreading its future with Facebook, but more have taken a new interest in the app which just recently expanded to the Android market. In fact, the announcement catapulted Instagram to the top of the Apple App Store list.
Just as the controversy dies down surrounding online privacy legislation SOPA and PIPA, now comes a new government initiative called the Cyber Intelligence Sharing and Protection Act (CISPA). The bill has been compared to SOPA, but the co-founder of the bill intends to address preliminary concerns. Still others are more enraged by Facebook’s apparent support of the initiative.
Applications for the generic top-level domains (gTLDS) were intended to close, though its’ popularity is difficult to determine, as many top brands were hesitant to say whether they had submitted an application for fear of tipping off their competition. Google, however, did announce that they were after gTLDS for some of their current and future properties. In addition, the deadline was delayed due to a “technical glitch.”
Be on the Lookout:
The city of New York is running a pilot program to replace some the city’s phone booths with 32 inch smart screens to be used for local advertising. The initiative is starting with 250 pay booths and will aim to replace all of the city’s 12,000+ booths with smart screens by October 2014. In addition to becoming a vehicle for local marketing, the screens may also serve as mobile hotspots.