What does the SAP and Qualtrics merger mean for the marketing cloud wars?

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Written by Digital Surgeons,
• 1 min read

While getting ready for his headshots, Digital Surgeons’ CEO & Founder, Pete Sena, shares his initial thoughts on the SAP and Qualtrics merger. Pete discusses the deal itself, what it means for the marketing cloud wars, and how it’s a sign of the growing “XO Economy”, where businesses and organizations are increasingly paying more attention to customer wants and needs.

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