Youtube Redesigns its Video Page User Experience

Google has always stood its ground and fought for user experience (UX) so it doesn’t come by surprise that they have redesigned the Youtube video page.

  The information architecture has been streamlined and the clutter has been cleaned to create a better user experience when watching videos.

  The redesign lends itself well to faster page loading times which hopefully will result in Youtube getting the average visitor to stay a bit longer. The more videos a user watches, the more money Google makes.

  For the most part things have just shifted around on the youtube videos page. The profile/channel is above the video, the description below. The rating stars are gone and ratings are simply going to be “like” or “dislike”. (I’m sure facebook is thrilled about that) Some other new features include the up next video queue which will be determined by how you got to that video (i.e. search, subcription).

  The comment section even got some love. Now better discussions will get highlighted and creators will be celebrated for continued engagement.