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Superbowl Advertising: Denny’s Free Grand Slam Advertisement is More Like a Double in the Gap

Written by in Strategy
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UPDATE: Since this mornings post (link below) the Denny’s fan base has risen by 10% or so just passing 27,000 fans.

  2010 Superbowl viewers totaled 106.5 million viewers according to reports. It also happened to break the record for most watched television show in history (they outdid the finale of M*A*S*H).

  I’d say Denny’s should have had 300-400k fans by now…but what do I know.

  Superbowl Media = Ouch dollars and OMG cents

  ORIGINAL POST: http://www.digitalsurgeons.com/thoughts/strategy/dennys-free-grand-slam-misses-out-during-the-superbowl

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