Spreading the word for Best Buddies

As part of the ongoing support Digital Surgeons provides to Best Buddies of Connecticut, we’ve just launched a new Facebook Promotion for the organization’s national Spread The Word To End The Word campaign. The mission of this particular initiative is to stop derogatory usage of the words “retard” and “retarded” – both terms that insult and marginalize those with intellectual disabilities.

  DS CEO David Salinas sits on the board of Best Buddies Connecticut, and has been consulting with them on using social media more effectively as well as managing a statewide media program designed to drive traffic to the Facebook page.

  The entire Spread The Word To End The Word campaign was funded by a grant through the Newman’s Own foundation.