In support of the Community Foundation for Greater New Haven and the organization’s GiveGreater.org initiative, DS founder and head of technology Peter Sena spoke recently on the ways in which non-profits can best leverage social media.
The CFGH has created a challenge pool of $200,000 to be divided amongst GiveGreater.org “early adopters,” so the opportunity to learn how, when and why to utilize social media was greatly appreciated by those attending the talk Pete gave.
His message was clear, that with little or no resources small non-profits need programs that have sustainability, programs that that can easily be put in place and then managed over the long term. Social media, Facebook and Twitter in particular, fit those parameters perfectly because of their ability to get a message out to huge numbers of people with virtually no cost.
Many of the small non-profits in our community and around the country have critical missions that are defining and changing our society in ways that we don’t even know about – social media will help get those stories the attention they deserve.