Professional Reputation Management: Protecting your Online Business Image

With such a vast and growing percentage of consumers doing their shopping on the internet, maintaining a topnotch online image has become an absolute business essential. Company executives have long known the importance of proactive image enhancement, and now must turn their attention to how they are perceived on the internet. Several buzz monitoring tools, good and bad, are available for gathering company information on the web, but knowing how to interpret this data, as well as how and when to act on it requires professional experience.

  The Digital Surgeons team has answered this need with its newly enhanced internet reputation management strategies. With the best tools and talent available in the industry, the Surgeons operate highly effective counterattacks for neutralizing bad publicity, as well as creating proactive reputation promotion to keep your business one step ahead of the game.

  Even the most upright and ethical enterprises sometimes experience negative press and even downright slanderous comments. Unscrupulous competitors can present themselves as unhappy customers in an attempt to damage your reputation. Disgruntled employees post nasty comments on Blogs and new items can be slanted to fit individual agendas. Is any of this sounding familiar? Solid reputation management services should be ongoing, always monitoring for ‘red flag’ scenarios.

  Digital Surgeons reputation management experts continually monitor the web for company mentions and news, and when negative items are identified, they thoroughly research the extent of the threat and what it could mean for your business.

  In consultation with the client, a decision is made as to the priority of the negative press and if action needed. Then Digital Surgeons creates a plan that incorporates several strategies such as Blogging, internet press releases, targeted SEO, and other tactics that work together to both negate any bad online commentary and promote a more positive and accurate reflection of what your company is all about.

  For more information about these services, check out our new Reputation Management section on the site. To get a reputation monitoring and management plan working for your company, give us a call at (203) 672-6201 or fill out our convenient contact form. One of our PR professionals will be in touch promptly.