Online Marketing Presentation Well Received by Fairchester Business Resource Community

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Written by Digital Surgeons,
• 3 min read

On October 18th, 2007 David Salinas, CEO, and Peter Sena II, CTO, of Digital Surgeons gave a very well-received internet marketing presentation hosted by the Fairchester Business Resource, an educational, networking organization for both established and entrepreneurial business owners and executives in Westchester and Fairfield, CT counties. The Digital Surgeons team wishes to thanks the Fairchester Business Resource for this opportunity.

  The overall theme of this practical presentation was Choosing The Right Solution For Your Online Marketing Needs and topics included:

  *How to decide upon the right combination of marketing strategies for your business.
*The importance of sound website design in creating online success.
*A selection of Case Studies to illustrate the principles presented.

  The Digital Surgeons presentation focused on balancing sound basic marketing principles with cutting edge information and strategies. David Salinas, CEO and Director of Client Strategies for Digital Surgeons, focused his message on selecting the right online marketing strategies for each unique client situation.

  Each online business is viewed as unique and the combination of internet marketing strategies used for each venture needs to reflect the particular goals, competition and budget considerations of each client. Major marketing strategies discussed by Digital Surgeons included:

  Search engine optimization
Pay per click management
Online press releases
Social network marketing
Using rich media (such as Flash) within the website experience.

  The importance of sound website design in creating a successful internet venture was presented by Peter Sena II, CTO and Production Director for Digital Surgeons. Using visual examples of their website designs and how they fit each unique situation, Pete walked the audience through the client website experience. This practical presentation demonstrated the importance of planning a business website with the ideal customer in mind from the very beginning. Setting clear goals and conducting solid market research remain critical for success.

  Throughout the presentation, the Digital Surgeons team kept the talk on a practical, business-sense level. Pete and Dave employed well-chosen case studies and interesting visual representations to bring their information home in a fashion meaningful to the audience. Feedback from the host group was quite positive and below are a couple of comments from presentation attendees:

  “I learned so much and stand in amazement at your expertise and business acumen”

Ginny Hull, Creative Director, Hull Graphic Design, Bethel CT.

  “It was really a pleasure to hear your presentation. Everyone was very impressed and the organizing committee was talking about how and when we should bring you back! Thanks again!”

  Isaah D. Cooper, Cooper Law LLC.

  Digital Surgeons would like to publicly thank the Fairchester Business Resource for their invitation to speak and for being such a welcoming host. To learn more about their business networking and educational offerings, visit their website at


  The team at Digital Surgeons continues to build success based on rock solid business principles and cutting-edge technology. Their goal is long-term client relationships built on tangible results and outstanding service. For more information about Digital Surgeons and the world of online marketing, contact or visit