Netflix splits online streaming and DVD rental services
After suddenly jacking their prices to the outrage of many users, Reed Hastings, CEO of Netflix, took time to apologize to their fan base and announce more company changes. Over the summer, Netflix announced that they would be nearly doubling the price for customers who were utilizing both the online streaming and DVD rental services (from $9.99/month to $15.98/month). Now, the DVD rental portion of the company will be called Qwikster and the services will live on a different website (Qwikster.com).
Essentially the company is dividing in two. DVDs will be delivered in red envelopes that are branded for Qwikster and users who are signed up for both services will be charged separately ($7.99 for each Netflix and Qwikster). Meanwhile, online streaming will remain under the Netflix name. While some are unsure about the future of the streaming service after Starz decided not to renew their contract, their partnership with Facebook will likely provide new opportunities for online users.
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