Measured Direction #5: That IoT Episode

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Written by Digital Surgeons,
• 1 min read

The fifth episode of Measured Direction, is now live on Soundcloud and iTunes!  

Measured Direction is an audience-driven podcast focused on answering your digital analytics and marketing strategy questions. The show is hosted by Digital Surgeons' Analytics Practice Lead Tom Miller and Content Strategist Jason Rose.

This episode they discuss Tom’s article Winning IoT Isn't About the Analytics of Things, It's the Analytics of Your Customers, before diving deep down the business intelligence rabbit hole.    

Have an analytics or marketing strategy question? They can help in a future episode! Submit your questions to or using the #MeasuredDirection.