Let ‘Em Talk – 5 Pointers for Connecting Social Listening to Product Innovation

Written by in Strategy on

Do you ever get the feeling “they” are talking about you when you’re not listening?

Well, if you’re a brand, and you have customers, you’re not being paranoid. They are talking about you. On Facebook, on blog comment threads, on Yelp reviews, on Meerkat streams – on platforms that suddenly become popular while you’re still building a presence on the last one – customers are interacting with one another and having their say.

A lot has been written already about how threatening this can feel for companies used to a one-way conversation in their marketing. But smart companies are seeing all this social interaction as an opportunity to learn, to engage, to build brand loyalty and, most interestingly, to innovate.

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