Growth Hacking for Grownups - How Can Big Brands Leverage Startup Growth Tactics?

We open on a scene of a crowded co-working space at a company whose assets aren’t much more than a card table, folding chairs and lots of white earbuds. A young person with no experience building a brand pecks at a laptop, hunting for the secret internet button -- the one that only people wearing hoodies can see. With a few clever tricks, he will hack the gates of the canal that controls internet traffic and in a matter of days shift the flow of customers from you to them.

That’s the popular image of growth hacking, right? Scrappy startups rocketing from a few thousand users to a million to become market leaders. With a tweak in referral incentives or the customer experience, David not only beats Goliath but becomes Goliath.

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