Google is rolling out a new feature in Google analytics called Analytics Intelligence. It will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly, and monthly periods. This way, you do not have to spend all your time sifting through data. Instead, Google will automatically send you an alert with the most significant information to pay attention to that can affect your business. You can then spend your time actually taking action, instead of trying to figure out what needs to be done.
Custom Alerts make it possible for you to tell Google Analytics what to watch for. For example, lets say you are running a Pay-Per-Click campaign on Facebook. Your goal is to get qualified people to sign up for your email newsletter. Your CPA (cost per acquisition) goal is $2.00 and your daily budget is $20. You can set up a custom alert that tells you when you have less than 10 signups in a day, so that you know you need to make adjustments to your Facebook campaign as soon as possible.
Google has stated that this feature should be available in your analytics account in the upcoming weeks.