Advertisers used to have a list of potential clients they would essentially chase. Today, it is quite the opposite; these same potential clients are the ones making the decisions of who is working with who.
So why is Google Adwords so exceptional? In as little as 30 minutes, you can be in front of customers, only when they are looking for your product or service, and only pay when you get a chance to deliver your message.
If that’s not enough of a reason for you to want to advertise with them, they just launched their new interface. It has been completely designed around driving the best possible performance and making it easier to get results.
Extended Content Network Targeting Capabilities
The content network is a list of websites that Google strategically places your ads on, which are relevant to your target audience. The new interface now allows you to only advertise on content sites that produce leads or sales for your business. You can also set separate bids to spend more on sites that produce the best results or vice versa.
Extended Keyword Capabilities
In the new feature, Phrase Match Keywords, Google matches up different variations of searches that people perform relevant to a specific keyword. Once you have run your campaign, you will get a list of different variations of a keyword. The system then allows you to eliminate the variations that do not produce business and exploits the keywords that do, enabling you to have an ongoing automated research tool at your fingertips!
Extended Report Capabilities
With the click of a button, you can produce a report that shows you exactly how many sales or leads you received and how much you spent to get them. You can make changes to your account directly from the report generated.
These are just a few of the many new features added to make the life of the advertiser easier and more profitable. Google’s business philosophy is to deliver the most relevant search results on the Internet. The entire Adwords platform and algorithm is based on this philosophy, and advertisers that structure their Adwords account around this are rewarded by paying less per click and by receiving the most sales and or leads. Remember, if Google makes it easier for you to make money, they know that you will spend more money.
Ever wonder how many people are searching for your product or service? Your business deserves the latest cutting edge technology and advertising techniques! Digital Surgeons is Google Adwords Qualified to manage your account and help you reach your customers more effectively. Contact us today.