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Facebook Search improves engagement and challenges Twitter

Written by in Strategy
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Yesterday, Facebook dropped a double-sided bomb on the world of the internet and social media. On one side they announced that they had acquired Friendfeed, a real-time feed aggregator that consolidates updates from social media and social networking sites and much more. On the other side, they announced improvements and the new release of Facebook Search.

  Facebook search allows users to search for a particular keywords/term within their network of friends, pages they are a fan of, and now EVERYONE. Essentially, they have added a twitter-esk or live search element that should improve user engagement and be a tremendous tool for people to expand their network based on common interests.

  If you would like to try out this feature, log into Facebook and type a term into the search box on the right-hand side. Once the results have been displayed, you can go to the left hand side of the Facebook search results page and use the filters to view previous posts, status updates, links and notes, regardless if your friends with the person or not.

  As an example, I used Facebook search to see what people were saying about Facebook search. Personally I am pumped about it..talk about a game changer.

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