We all want to be the startup that delivers an experience so frictionless that it disrupts a decades old industry.
Uber, Apple, and Amazon are the envy of the business world. Their business models are dissected and scoured for crumbs that will lead other entrepreneurs and stakeholders to innovate and evolve their businesses.
But revolutionary business model innovation is hard. Really hard.
It takes more than an inspirational “go innovate” deck or locking your greatest minds in a conference room to replicate what Apple did for music, what Uber did for transportation, or what Amazon did for retail. To get there requires an innate understanding of your business and industry, but above all an understanding of the human end user.