New Haven, CT (October 26, 2016) – Digital Surgeons, a leading digital design and innovation agency, announced today it has merged with prominent go-to-market strategy firm Profitable Channels to help marketers transform their businesses with technology-driven marketing and sales models that reach customers across digital, social, and mobile channels.
Stephen Diorio, the Founder of Profitable Channels, will lead Digital Surgeons’ Digital Transformation practice aimed at helping CEOs and CMOs quickly adapt their business models to a rapidly-changing digital marketplace. Profitable Channels brings 15 years of experience helping over 100 leading marketers, such as CBS, Intuit, Ricoh, and SunTrust Bank, leverage advanced marketing and sales practices to drive growth and differentiate the customer experience.
“By joining up with Digital Surgeons we can now give our clients the blend of strategy, speed-to-market, design excellence, and digital execution they need to successfully engage with mobile-enabled and digitally-empowered customers who value experiences more than products and price,” said Diorio.
The new Digital Transformation practice will work with marketing and sales executives to help them define, design, and execute digital strategies that accelerate growth by augmenting, extending, or disrupting traditional channels to engage directly with the end consumer. By combining capabilities, the practice offers services that help mid to large-sized technology, B2B, consumer, and financial services brands to unlock the full growth potential in their businesses, including:
- Digital Transformation – Digitally-enabled customers are looking for choice, simplicity, and personalized experiences when it comes to the products and services they buy. The practice will help brands deploy Direct-to-Customer (DTC) models that enhance and accelerate the customer journey.
- Customer Experience Design – 89% of marketers now prioritize the customer experience as the focal point of branding, design and delivery of their products and services, according to the Gartner Group. The practice will offers experience design workshops and sprints to quickly and collaboratively build better customer experiences.
- Connected Sales and Marketing – More than half of marketers are now responsible for driving sales conversations and outcomes, according to the Brand Publishing Institute. The new firm will define and execute demand generation and sales enablement programs that drive deep into the sales funnel to generate qualified leads, meetings, and ultimately sales.
- Brand Publishing – 93% of CMOs want to establish publishing processes in order to support their 2017 growth programs, according to Forbes. The new firm will draw upon proprietary best practices to help clients create highly effective marketing, sales, and thought leadership content that differentiates brands and fuels growth.
“The merger brings critical skills in Direct-to-Customer strategy that our clients are looking for as they rethink their marketing, product, and channel strategies to adapt to digital customers and disruptive competition,” said David Salinas, Co-Founder of Digital Surgeons. “Smart clients have learned that ideas are nothing without execution and are demanding partners who bring digital strategy, speed, and execution to the table”
The practice will combine go-to-market strategy and best practices with human-centered design and digital innovation to help CMOs quickly and collaboratively redefine their customer’s experience.
“The company of the future is a connected company that understands their customer and how to engage them across many different channels,” said Peter Sena, Founder of Digital Surgeons. “To be competitive in today’s market, marketers need to be armed with the right people, platforms, and processes to enable them to deliver outstanding experiences across all channels. We’re extremely excited to have Stephen on the team, who understands how connected sales and marketing can drive exponential growth for an organization of any shape, size, or industry.”